Social Media-Recommends-Selecting Influencers...

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Small Businesses - Quality over quantity - Those who have already engaged are more likely to share quality content that will resonate.(posting, engaging and sharing)influencers do have massive followings on social media...you shouldn't necessarily discount micro-influencers (1,000 to 100,000 followers)or even nano-influencers (less than 1,000 followers)"Be flexible"Quality over quantity"influencer marketing tips,great success with influencers who have smaller, but very highly engaged audiences.recommends selecting influencers based onThey are within your core demographic.Their brand and audience are a good "fit" and align with yours.very highly engaged audiences."For us, it's about their engagement rate rather than follower count,"Business,Richard Branson: Founder of the Virgin Group. 12.7M Twitter followers, 4.2M Instagram followers.FashionChiara Ferragni: Fashion blogger and entrepreneur. 17.8M Instagram followers, 1.2M Facebook followers.FoodJamie Oliver: Chef, restaurateur and TV host. 7.5M Instagram followers, 7M Facebook followers.Home and parentingMeg Resnikoff and Elle Walker (WhatsUpMoms): Parenting vloggers. 2.8M YouTube subscribers, 128K Instagram followers.Health and fitnessKayla Itsines: Fitness vlogger and entrepreneur. 27.7M Facebook followers, 11.9M Instagram followers.Gaming and technologyTyler Blevins (Ninja): Gaming vlogger. 22.3M YouTube subscribers, 14.8M Instagram followers.TravelLouis Cole (FunForLouis): Travel vlogger. 2M YouTube subscribers, 1.2M Instagram followers.AutomotiveTim "Shmee" Burton (Shmee150): Automotive vlogger. 1.9M YouTube subscribers, 1.4M Instagram followers.Top influencers by categoryInfluencer Marketing Hub defines an influencer as someone who has the power to impact consumers' purchasing decisions because of their "authority, knowledge, position or relationship" with their audience. These individuals typically have a following in a particular niche.in your industry?

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