byEvgenii Prussakov

I am relatively new to performance marketing, and we signed with a major affiliate network (as an advertiser)... Once I realized there was so much more to know than what the network was sharing with me, I started asking questions. I joined message boards, I started reaching out to OPMs, and everyone I spoke with suggested that I read Geno's book. Well, that was a no-brainer.I read the book in 1-1/2 sittings. I bought the kindle edition (and for this book, the ability to copy/paste and go to links provided are invaluable). I am fortunate that I read this BEFORE we launched. Geno helped me clarify auto-responder emails, program details and the MOST IMPORTANT terms & conditions...I bought the book on a Friday evening, by Saturday night (after a marathon read) my program had the look and feel of an established program.When the launch team at my "major network" saw what I did over the weekend, they assumed I hired a veteran OPM.Well -- buy the book, and you will get the same advice.On the show floor at Affiliate Summit in Philly (August 2013), veteran OPM after the next industry luminary had nothing but praise for this book -- and when they saw my program, they acknowledged that the concepts that I learned from this book were already paying off.EVEN IF you are going to hire a veteran OPM -- read the book and understand the industry. The network "university" or help centers will give you some very useful education. This is a non-biased and honest approach to the path to affiliate (advertiser) success.Just buy the book, read it, and do what Geno says.

Despite being written almost 8 years ago, this is still the BEST guide to Affiliate Program Management you will find today. It's definitely a niche job, and Geno is the most influential and veteran thought leader in this niche market. Some of the book may be outdated, but the fundamentals remain. It is absolutely ESSENTIAL for anyone to read that is running an affiliate program. Follow his Blog for more up to date strategies and trends!

In Geno Prussakov's definitive book, AFFILIATE PROGRAM MANAGEMENT: AN HOUR A DAY, the author cogently brings into focus the fantastic opportunities today's marketers have for entering, surviving and profiting in the growing world of performance-based, affiliate-fueled, on-line marketing. What's more, Prussakov lays out for marketers a step-by-step blueprint of what to do, when to do it, and how to do it. This is the dedicated subject matter of this excellent book.In every age new business models emerge, complete with challenges and rewards. The current business model requires a deep footprint in all things digital on multiple platforms. Merchants of products, information, services, etc. will find new customers and incremental sales by engaging in business relationships on-line with literally thousands and thousands of independent entrepreneurs, affiliates, who have created niche websites that can offer any and all wares a seller has available -- in exchange for paid commissions for performance that generates sales, leads, etc.Retailers, merchants, sellers, vendors, marketers this is the one book for you. Learn the secrets, strategies and pathways to additional profits by effectively managing an affiliate marketing program from a true expert in the field, Geno Prussakov and his illuminating book AFFILIATE PROGRAM MANAGEMENT: AN HOUR A DAY.

Whether you are an affiliate marketer, affiliate program manager as an OPM or with a network, this book is a must read. PERIOD! I expect that if it has not already happened, this book will end up on the reading list of every MBA marketing curriculum. So you better get it now before it starts commanding a textbook price. No, really,this book is seriously underpriced and is one of the best educational values in the affiliate marketing space. Geno Prussakov is a highly respected member of the affiliate marketing community and an internationally recognized expert in the field. His writing style is clear and precise without being intellectually overbearing. Though I have never met or spoken with Geno, I hope to be able to "pick his brain" in the not too distant future. This is not a book on Affiliate Program Management theory. It is a hands on practical guide.My only concern is that the title is somewhat misleading and to some extent demeaning to the treatise. What I believe Geno is trying to convey is to not treat this book as an intellectual exercise, but as a disciplined process guide to initiating an affiliate program. I just think that the "Hour A Day" part could have been improved upon to give a more accurate and enticing impression.Other than that, this is a book that is destined to become a staple read in the industry - a classic.

I'm new to Affiliate Marketing, this book is teaching me things that I would have otherwise failed at and learned the hard way

I am currently an affiliate looking to expand my online efforts to the merchant side and bought this title to bridge gaps in my knowledge base.What I found in Geno Prussakov's book is a comprehensive manual from which to launch a program (or even rehabilitate an unsuccessful one) and then successfully manage it post launch. I use the word "manual" quite purposefully: Mr. Prussakov not only includes examples of specific language for merchants to use in the course of a program launch (including the actual policy wording), but he includes names of vendors that merchants can leverage for the outsourcing of various program functions (like data feeds for example). I found these vendor names to be worth the price of the book alone. Not having to dig for players in any given niche is incredibly helpful.Additionally, one of the most valuable overarching themes in this title is that Mr. Prussakov helps merchants understand the business from the affiliate perspective. He teaches merchants how to work successfully with well-intentioned affiliates and avoid potentially costly missteps arising from the strategies of unethical affiliates attempting to profit from ill-conceived merchant programs and policies - or even lax program management.And finally, a piece of minutia I found especially helpful from Chapter 4. Mr. Prussakov explains CPA networks or sub-affiliate networks. (different from the Commission Junctions and Share-a-Sales of the world) I did not have a good grasp as to who these vendors are and what exactly they do. Having this sometimes murky business landscape clarified aided me immensely.Bottom line: I pity the merchant that attempts to launch a program without the knowledge in this book.

I typically find books that I need to read for work, well, dull. Pedantic, even. And for the most part, I find they offer advice so generic that they do me little practical good. But this book was different. From the first chapter, I got great tips and ideas to help me manage a piece of business that was thrown abruptly in my lap. And every chapter thereafter served me just as well. The book is easily understood even by complete rubes like me, well-organized, and absolutely chock full of insightful info and tactics. My affiliate program is now well on its way to a great success, and I owe it all to Geno Prussakov. If you only read one book on Affiliate Marketing, this should be it (and frankly, after reading this one, I don't feel like I need to read another!).

THE book for affiliate merchants.We had an affiliate system for several years, and had the idea to refresh it.This book is helping us make a complete turnaround.All of a sudden we where thinking about the right words / to have more banners in more sizes / to have a clear TOS / cookie life...Normally when reading good business books, they are really helpful but often lack one thing: call to action through structure.This I realized after reading this book, which has a big call to action.With this in mind, we started developing our affiliate program from scratch,in easy to follow steps.Writing style -> perfect for following itKnowledge received -> more than hoped.If you are an affiliate manager / owner of an affiliate merchant system, there is no way around this book.It is really a must, and money well spend.If you are an affiliate, this book could also be of help since it gives you an inside to detect good from bad merchants.Happy to have read this book.

I don't know what I would have done without this book. I had been trying to understand my new role as an affiliate manager for a couple of months, but even with the great training material that I was given by my boss, I was still struggling to know just what to do. Geno Prussakov and his book "Affiliate Program Management: an Hour a Day" changed all of that. Giving me step-by-step directions to successfully directing our affiliate program. I highly recommend it to all new affiliate managers, and to anyone who is even considering starting an affiliate program.

In my mind, Geno Prussakov is one of the preeminent affiliate marketing thought leaders of our time. "Affiliate Program Management" expertly conveys his mastery of the affiliate space in this comprehensive and easy-to-navigate guide.As someone who's worked in affiliate marketing for over a decade, in multiple roles (including publisher, technology/service provider, author, and global product/program manager of an affiliate program for a Fortune 5), I have great respect for Prussakov's book. As there are typically very few in-depth resources for those of us in the industry, I've often taken the approach of 'tinker with something long enough and you'll figure it out'. This book eliminates all that wasted time and effort."Affiliate Program Management" is an absolute must-read for anyone contemplating managing an affiliate program; and I would argue that even the most seasoned marketing vets can find value from this book.