Focused on 10 specific categories... that enable consumers to incorporate it into their lives:
Personal care and beauty: $1.082 trillion,
Healthy eating, nutrition, and weight loss: $702.1 billion,
Wellness tourism: $639.4 billion,
Fitness / mind-body: $595.4 billion,
Preventive and personalized medicine and public health: $574.8 billion,
Traditional and complementary medicine: $359.7 billion,
Wellness real estate: $134.3 billion,
Spa economy: $118.8 billion,
Thermal/mineral springs: $56.2 billion,
Workplace wellness: $47.5 billion,
Health & Wellness is the Next Trillion Dollar Industry https://www.stellarising.com/blog/2014/11/health-and-wellness-market/ The next trillion dollar industry globally, the Health & Wellness market space is dominated mostly by beauty and anti-aging product sales at $679 billion, followed by fitness and mind + body exercise ($390 billion) and health eating, nutrition and weight loss sales ($277 billion). What Businesses Can Learn From The Health And Wellness Boom https://www.forbes.com/.../what-businesses-can-learn-from-the-health-and-wellness-b... Apr 27, 2018 - The health and wellness industry is experiencing a "healthy" boom that is shaping the ever-growing industry like never before. There are ... These 10 market trends turned wellness into a $4.2 trillion global ind https://www.fastcompany.com/.../these-10-market-trends-turned-wellness-into-a-4-2-tr... Oct 8, 2018 - Healthy eating, nutrition and weight loss: $702.1 billion. Wellness tourism: $639.4 billion. Fitness / mind-body: $595.4 billion. Preventive and personalized medicine and public health: $574.8 billion. Health and Wellness Market 2018 Global Analysis, Opportunities And ... https://www.marketwatch.com/.../health-and-wellness-market-2018-global-analysis-op... Oct 2, 2018 - "Global Health and Wellness Market: Global Industry Analysis, Market Size, Share, Trends, Application Analysis, Growth and Forecast, ... People also ask How wellness trends may shape health industry in 2017 | Fox News https://www.foxnews.com/health/how-wellness-trends-may-shape-health-industry-in-2017 Feb 23, 2017 - The Global Wellness Institute estimates that the worldwide wellness industry grew by 10.6 percent to $3.72 trillion between 2013 and 2015, ... Health Wellness Industry Jobs, Employment | Indeed.com https://www.indeed.com/q-Health-Wellness-Industry-jobs.html 30431 Health Wellness Industry jobs available on Indeed.com. Apply to Health Coach, Consultant, Intern and more! Global Health and Wellness Market 2018-2022 - Business Wire https://www.businesswire.com/.../Global-Health-Wellness-Market-2018-2022-Health-... Jul 30, 2018 - Global Health and Wellness Market 2018-2022 | Health and Wellness ... but also boost the overall growth of the health and wellness industry. Factors, That Are Rising The Popularity of The Health And Wellness ... https://www.entrepreneur.com/article/317901 Aug 3, 2018 - While there is an active market for products and services, reflecting this philosophy, the entire health and wellness industry is experiencing 301 Health And Wellness Industry Jobs | LinkedIn https://www.linkedin.com/jobs/health-and-wellness-industry-jobs Since then, we've been a leader in the health and wellness industry. We have been in business for more than 45 years and our founders aimed to improve ... Amazon.com: Health Books - On The Health And Wellness Industry ... https://www.amazon.com/Health-Books-Wellness-Industry/dp/B008JQY4N6 Product description. Get this Free "Health Books - On The Health And Wellness Industry" offer that is currently available on Android as an easy to read App. The health and wellness industry is making healthy profits [Video] https://finance.yahoo.com/.../health-wellness-industry-making-healthy-175140357.html How Health and Wellness Became a Growing Market - SmallBizDaily https://www.smallbizdaily.com › Right Now... Jan 19, 2018 - Smoothies, spiralizers, countless exercise trends - fuelled by bloggers and lifestyle gurus, the health and wellness industry has become a ... The Big, Booming Business of Wellness | SELF https://www.self.com/story/the-big-booming-business-of-wellness Aug 4, 2017 - A new wave of ways to sell wellness is becoming big business. ... If you haven't noticed, being healthy is all the rage right now. ... Follow the Fitness Leaders: The Biggest Threat to the Health | Club ... https://www.clubindustry.com/.../follow-fitness-leaders-biggest-threat-health-and-well... Club Industry's series, Follow the Fitness Leaders, poses questions about the industry, leadership and culture to some of the leaders in the health and wellness. Health and Wellness Franchises Tap Into the $3.7 Trillion Global ... https://www.franchising.com/.../health_and_wellness_franchises_tap_into_the_37_trill... Oct 30, 2018 - Health & wellness franchises serve a growing market of fitness seekers. ... In fact, the $3.7 trillion global wellness industry is expected to grow ... How to Stand Out in the Health & Wellness Industry https://blog.thatcleanlife.com/how-to-stand-out-in-the-health-wellness-industry/ "The health and wellness industry is completely saturated!” and... “It's really hard to set myself apart in a sea of (insert your profession here).” While I totally feel ... Marketing in the Health and Wellness Industry – Follow Trends ... https://www.gozonewifi.com/health-and-wellness-industry/ There are trends within the health and wellness industry you need to pay attention to and follow popular fitness and marketing trends. The Wellness Economy: The Buzzy Trend Reshaping Everything From ... https://www.cbinsights.com/research/wellness-trends/ Sep 24, 2018 - Modern-day “wellness” refers to holistic healthy living characterized by ... wellness industry as well as the top 10 areas for wellness initiatives, ... Video for the health and wellness industry▶ 5:11 Oct 26, 2018 Trends in the health and wellness industry are leading demands in global marketplace. Yahoo Finance's ... 2018 Beauty, Health & Wellness Industry Analysis - LEK Consulting https://www.lek.com/insights/top-8-insights-2018-beauty-health-wellness-survey Jul 5, 2018 - The survey captured insights from more than 1600 respondents, representing roughly 77% of the U.S. adult population who identify with H&W ... What is the next trillion dollar industry? In analyzing these two gigantic industrial complexes, Pilzer focuses on an emerging "wellness" industry that will soon occupy an additional one-seventh, or "next trillion," of the economy-an industry ripe with entrepreneurial opportunities that will eclipse those of today's Internet-based companies. The Next Trillion: Why the Wellness Industry Will Exceed the $1 Trillion ... https://www.amazon.com/Next-Trillion-Wellness-Industry-Healthcare/dp/B0006RX28E Search for: What is the next trillion dollar industry? Global Wellness Market Reaches $4.2 Trillion - Nutraceuticals World https://www.nutraceuticalsworld.com/contents/view_breaking...wellness.../50216 Oct 8, 2018 - Wellness expenditures ($4.2 trillion) are now more than half as large as total global health expenditures ($7.3 trillion). The wellness industry ... $31k-$51k Health Wellness Industry Jobs (NOW HIRING) | ZipRecruiter https://www.ziprecruiter.com/Jobs/Health-Wellness-Industry Browse 36996+ HEALTH WELLNESS INDUSTRY Jobs ($31K-$51K) hiring now from companies with openings. Find your next job near you & 1-Click Apply! NMI Reports 2008 Health & Wellness Industry Sales at More Than ... https://www.nutritioninsight.com/news/Health-Wellness.html Natural Marketing Institute (NMI) has announced that retail sales within the U.S. consumer packaged goods health and wellness industry reached more than ... Web Design & Marketing Services for the Health & Wellness Industry https://www.verticalrail.com/health-wellness-marketing/ From wearable fitness technologies to vitamins and weight loss supplements, the health and wellness market is projected to be the next trillion dollar industry. Gym, Health & Fitness Clubs in the US. Industry Market Research ... https://www.ibisworld.com/industry-trends/market.../gym-health-fitness-clubs.html The Gym, Health and Fitness Clubs industry has benefited from recent marketing campaigns aimed at fighting obesity and consumer trends toward improved ... What's wrong with the health & wellness industry? - Quora https://www.quora.com/Whats-wrong-with-the-health-wellness-industry I just finished watching a mini documentary on the BBC about the ever growing trend for health and wellness blogging/vlogging/instagr amming and wha... We Serve the Health and Wellness Industry – Watson Creative https://www.watsoncreative.com/industry/health-and-wellness/ Nov 7, 2018 - We have deep, yet broad experience in the health and wellness industry. Whether your target market is looking to recover from an illness, 7 Health And Wellness Industry Trends And How to Market Them ... https://www.internetmarketinginc.com/.../7-health-and-wellness-industry-trends-and-h... Aug 16, 2018 - Health and wellness is a popular topic in today's culture. Learn more about some of the top trends in the health and wellness industry, and how ... 10 Health and Wellness Industry Trends - Health and Fitness Travel https://www.healthandfitnesstravel.com/blog/10-health-and-wellness-industry-trends Discover how the wellness industry has changed and evolved as we share 10 well-being trends from eco-friendly tourism to digital detoxing and mental health ... Wellness Industry Trends: How Health and Wellness Marketing is ... https://www.mni.com/wellness-industry-trends-how-health-and-wellness-marketing-is-... The Health & Wellness industry is poised to be the next trillion dollar industry as its technology progresses to be more mobile and conducive to big data. Learn ...
Affiliate Program Management: An Hour a Day by Evgenii Prussakov
- Affiliate Program Management: An Hour a Day
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Top positive review
5.0 out of 5 starsDo not even think of launching your program without reading this book!!!
Reviewed in the United States on August 23, 2013
I am relatively new to performance marketing, and we signed with a major affiliate network (as an advertiser)... Once I realized there was so much more to know than what the network was sharing with me, I started asking questions. I joined message boards, I started reaching out to OPMs, and everyone I spoke with suggested that I read Geno's book. Well, that was a no-brainer.I read the book in 1-1/2 sittings. I bought the kindle edition (and for this book, the ability to copy/paste and go to links provided are invaluable). I am fortunate that I read this BEFORE we launched. Geno helped me clarify auto-responder emails, program details and the MOST IMPORTANT terms & conditions...I bought the book on a Friday evening, by Saturday night (after a marathon read) my program had the look and feel of an established program.When the launch team at my "major network" saw what I did over the weekend, they assumed I hired a veteran OPM.Well -- buy the book, and you will get the same advice.On the show floor at Affiliate Summit in Philly (August 2013), veteran OPM after the next industry luminary had nothing but praise for this book -- and when they saw my program, they acknowledged that the concepts that I learned from this book were already paying off.EVEN IF you are going to hire a veteran OPM -- read the book and understand the industry. The network "university" or help centers will give you some very useful education. This is a non-biased and honest approach to the path to affiliate (advertiser) success.Just buy the book, read it, and do what Geno says.
13 people found this helpful
Top critical review
1.0 out of 5 starsOut-dated content!
Reviewed in the United States on September 7, 2020
While the book contains some good information, it was published in 2011 and has not been updated since. Marketing is about relevancy and understanding the ever changing world of the consumer, trends, tactics, technology, etc. - why in the world would you not update the abundance of statistics, examples, and "lists" contained in this book ? You can find much more current and relevant information about this ever changing topic online. So no, I cannot recommend this book until an much more current "2nd Edition" is available.
3 people found this helpful
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150 global ratings | 124 global reviews
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Reviewed in the United States on August 23, 2013
I am relatively new to performance marketing, and we signed with a major affiliate network (as an advertiser)... Once I realized there was so much more to know than what the network was sharing with me, I started asking questions. I joined message boards, I started reaching out to OPMs, and everyone I spoke with suggested that I read Geno's book. Well, that was a no-brainer.I read the book in 1-1/2 sittings. I bought the kindle edition (and for this book, the ability to copy/paste and go to links provided are invaluable). I am fortunate that I read this BEFORE we launched. Geno helped me clarify auto-responder emails, program details and the MOST IMPORTANT terms & conditions...I bought the book on a Friday evening, by Saturday night (after a marathon read) my program had the look and feel of an established program.When the launch team at my "major network" saw what I did over the weekend, they assumed I hired a veteran OPM.Well -- buy the book, and you will get the same advice.On the show floor at Affiliate Summit in Philly (August 2013), veteran OPM after the next industry luminary had nothing but praise for this book -- and when they saw my program, they acknowledged that the concepts that I learned from this book were already paying off.EVEN IF you are going to hire a veteran OPM -- read the book and understand the industry. The network "university" or help centers will give you some very useful education. This is a non-biased and honest approach to the path to affiliate (advertiser) success.Just buy the book, read it, and do what Geno says.
13 people found this helpful
Helpful
Reviewed in the United States on May 21, 2019
Despite being written almost 8 years ago, this is still the BEST guide to Affiliate Program Management you will find today. It's definitely a niche job, and Geno is the most influential and veteran thought leader in this niche market. Some of the book may be outdated, but the fundamentals remain. It is absolutely ESSENTIAL for anyone to read that is running an affiliate program. Follow his Blog for more up to date strategies and trends!
5 people found this helpful
Helpful
Reviewed in the United States on March 10, 2016
In Geno Prussakov's definitive book, AFFILIATE PROGRAM MANAGEMENT: AN HOUR A DAY, the author cogently brings into focus the fantastic opportunities today's marketers have for entering, surviving and profiting in the growing world of performance-based, affiliate-fueled, on-line marketing. What's more, Prussakov lays out for marketers a step-by-step blueprint of what to do, when to do it, and how to do it. This is the dedicated subject matter of this excellent book.In every age new business models emerge, complete with challenges and rewards. The current business model requires a deep footprint in all things digital on multiple platforms. Merchants of products, information, services, etc. will find new customers and incremental sales by engaging in business relationships on-line with literally thousands and thousands of independent entrepreneurs, affiliates, who have created niche websites that can offer any and all wares a seller has available -- in exchange for paid commissions for performance that generates sales, leads, etc.Retailers, merchants, sellers, vendors, marketers this is the one book for you. Learn the secrets, strategies and pathways to additional profits by effectively managing an affiliate marketing program from a true expert in the field, Geno Prussakov and his illuminating book AFFILIATE PROGRAM MANAGEMENT: AN HOUR A DAY.
5 people found this helpful
Reviewed in the United States on November 25, 2011
Whether you are an affiliate marketer, affiliate program manager as an OPM or with a network, this book is a must read. PERIOD! I expect that if it has not already happened, this book will end up on the reading list of every MBA marketing curriculum. So you better get it now before it starts commanding a textbook price. No, really,this book is seriously underpriced and is one of the best educational values in the affiliate marketing space. Geno Prussakov is a highly respected member of the affiliate marketing community and an internationally recognized expert in the field. His writing style is clear and precise without being intellectually overbearing. Though I have never met or spoken with Geno, I hope to be able to "pick his brain" in the not too distant future. This is not a book on Affiliate Program Management theory. It is a hands on practical guide.My only concern is that the title is somewhat misleading and to some extent demeaning to the treatise. What I believe Geno is trying to convey is to not treat this book as an intellectual exercise, but as a disciplined process guide to initiating an affiliate program. I just think that the "Hour A Day" part could have been improved upon to give a more accurate and enticing impression.Other than that, this is a book that is destined to become a staple read in the industry - a classic.
5 people found this helpful
Reviewed in the United States on December 20, 2017
I'm new to Affiliate Marketing, this book is teaching me things that I would have otherwise failed at and learned the hard way
4 people found this helpful
Helpful
Reviewed in the United States on June 21, 2011
I am currently an affiliate looking to expand my online efforts to the merchant side and bought this title to bridge gaps in my knowledge base.What I found in Geno Prussakov's book is a comprehensive manual from which to launch a program (or even rehabilitate an unsuccessful one) and then successfully manage it post launch. I use the word "manual" quite purposefully: Mr. Prussakov not only includes examples of specific language for merchants to use in the course of a program launch (including the actual policy wording), but he includes names of vendors that merchants can leverage for the outsourcing of various program functions (like data feeds for example). I found these vendor names to be worth the price of the book alone. Not having to dig for players in any given niche is incredibly helpful.Additionally, one of the most valuable overarching themes in this title is that Mr. Prussakov helps merchants understand the business from the affiliate perspective. He teaches merchants how to work successfully with well-intentioned affiliates and avoid potentially costly missteps arising from the strategies of unethical affiliates attempting to profit from ill-conceived merchant programs and policies - or even lax program management.And finally, a piece of minutia I found especially helpful from Chapter 4. Mr. Prussakov explains CPA networks or sub-affiliate networks. (different from the Commission Junctions and Share-a-Sales of the world) I did not have a good grasp as to who these vendors are and what exactly they do. Having this sometimes murky business landscape clarified aided me immensely.Bottom line: I pity the merchant that attempts to launch a program without the knowledge in this book.
3 people found this helpful
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Reviewed in the United States on June 21, 2011
I typically find books that I need to read for work, well, dull. Pedantic, even. And for the most part, I find they offer advice so generic that they do me little practical good. But this book was different. From the first chapter, I got great tips and ideas to help me manage a piece of business that was thrown abruptly in my lap. And every chapter thereafter served me just as well. The book is easily understood even by complete rubes like me, well-organized, and absolutely chock full of insightful info and tactics. My affiliate program is now well on its way to a great success, and I owe it all to Geno Prussakov. If you only read one book on Affiliate Marketing, this should be it (and frankly, after reading this one, I don't feel like I need to read another!).
3 people found this helpful
Reviewed in the United States on March 14, 2013
THE book for affiliate merchants.We had an affiliate system for several years, and had the idea to refresh it.This book is helping us make a complete turnaround.All of a sudden we where thinking about the right words / to have more banners in more sizes / to have a clear TOS / cookie life...Normally when reading good business books, they are really helpful but often lack one thing: call to action through structure.This I realized after reading this book, which has a big call to action.With this in mind, we started developing our affiliate program from scratch,in easy to follow steps.Writing style -> perfect for following itKnowledge received -> more than hoped.If you are an affiliate manager / owner of an affiliate merchant system, there is no way around this book.It is really a must, and money well spend.If you are an affiliate, this book could also be of help since it gives you an inside to detect good from bad merchants.Happy to have read this book.
5 people found this helpful
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Reviewed in the United States on May 18, 2012
I don't know what I would have done without this book. I had been trying to understand my new role as an affiliate manager for a couple of months, but even with the great training material that I was given by my boss, I was still struggling to know just what to do. Geno Prussakov and his book "Affiliate Program Management: an Hour a Day" changed all of that. Giving me step-by-step directions to successfully directing our affiliate program. I highly recommend it to all new affiliate managers, and to anyone who is even considering starting an affiliate program.
One person found this helpful
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Reviewed in the United States on July 31, 2013
In my mind, Geno Prussakov is one of the preeminent affiliate marketing thought leaders of our time. "Affiliate Program Management" expertly conveys his mastery of the affiliate space in this comprehensive and easy-to-navigate guide.As someone who's worked in affiliate marketing for over a decade, in multiple roles (including publisher, technology/service provider, author, and global product/program manager of an affiliate program for a Fortune 5), I have great respect for Prussakov's book. As there are typically very few in-depth resources for those of us in the industry, I've often taken the approach of 'tinker with something long enough and you'll figure it out'. This book eliminates all that wasted time and effort."Affiliate Program Management" is an absolute must-read for anyone contemplating managing an affiliate program; and I would argue that even the most seasoned marketing vets can find value from this book.
2 people found this helpful
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