Journal of Creative Behavior

Affiliate Program Management: An Hour a Day by Evgenii Prussakov

Top positive review

5.0 out of 5 starsDo not even think of launching your program without reading this book!!!
Reviewed in the United States on August 23, 2013
I am relatively new to performance marketing, and we signed with a major affiliate network (as an advertiser)... Once I realized there was so much more to know than what the network was sharing with me, I started asking questions. I joined message boards, I started reaching out to OPMs, and everyone I spoke with suggested that I read Geno's book. Well, that was a no-brainer.I read the book in 1-1/2 sittings. I bought the kindle edition (and for this book, the ability to copy/paste and go to links provided are invaluable). I am fortunate that I read this BEFORE we launched. Geno helped me clarify auto-responder emails, program details and the MOST IMPORTANT terms & conditions...I bought the book on a Friday evening, by Saturday night (after a marathon read) my program had the look and feel of an established program.When the launch team at my "major network" saw what I did over the weekend, they assumed I hired a veteran OPM.Well -- buy the book, and you will get the same advice.On the show floor at Affiliate Summit in Philly (August 2013), veteran OPM after the next industry luminary had nothing but praise for this book -- and when they saw my program, they acknowledged that the concepts that I learned from this book were already paying off.EVEN IF you are going to hire a veteran OPM -- read the book and understand the industry. The network "university" or help centers will give you some very useful education. This is a non-biased and honest approach to the path to affiliate (advertiser) success.Just buy the book, read it, and do what Geno says.
13 people found this helpful

Top critical review

1.0 out of 5 starsOut-dated content!
Reviewed in the United States on September 7, 2020
While the book contains some good information, it was published in 2011 and has not been updated since. Marketing is about relevancy and understanding the ever changing world of the consumer, trends, tactics, technology, etc. - why in the world would you not update the abundance of statistics, examples, and "lists" contained in this book ? You can find much more current and relevant information about this ever changing topic online. So no, I cannot recommend this book until an much more current "2nd Edition" is available.
3 people found this helpful
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From the United States

Reviewed in the United States on August 23, 2013
I am relatively new to performance marketing, and we signed with a major affiliate network (as an advertiser)... Once I realized there was so much more to know than what the network was sharing with me, I started asking questions. I joined message boards, I started reaching out to OPMs, and everyone I spoke with suggested that I read Geno's book. Well, that was a no-brainer.I read the book in 1-1/2 sittings. I bought the kindle edition (and for this book, the ability to copy/paste and go to links provided are invaluable). I am fortunate that I read this BEFORE we launched. Geno helped me clarify auto-responder emails, program details and the MOST IMPORTANT terms & conditions...I bought the book on a Friday evening, by Saturday night (after a marathon read) my program had the look and feel of an established program.When the launch team at my "major network" saw what I did over the weekend, they assumed I hired a veteran OPM.Well -- buy the book, and you will get the same advice.On the show floor at Affiliate Summit in Philly (August 2013), veteran OPM after the next industry luminary had nothing but praise for this book -- and when they saw my program, they acknowledged that the concepts that I learned from this book were already paying off.EVEN IF you are going to hire a veteran OPM -- read the book and understand the industry. The network "university" or help centers will give you some very useful education. This is a non-biased and honest approach to the path to affiliate (advertiser) success.Just buy the book, read it, and do what Geno says.
13 people found this helpful
Helpful
Reviewed in the United States on May 21, 2019
Despite being written almost 8 years ago, this is still the BEST guide to Affiliate Program Management you will find today. It's definitely a niche job, and Geno is the most influential and veteran thought leader in this niche market. Some of the book may be outdated, but the fundamentals remain. It is absolutely ESSENTIAL for anyone to read that is running an affiliate program. Follow his Blog for more up to date strategies and trends!
5 people found this helpful
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Reviewed in the United States on March 10, 2016
In Geno Prussakov's definitive book, AFFILIATE PROGRAM MANAGEMENT: AN HOUR A DAY, the author cogently brings into focus the fantastic opportunities today's marketers have for entering, surviving and profiting in the growing world of performance-based, affiliate-fueled, on-line marketing. What's more, Prussakov lays out for marketers a step-by-step blueprint of what to do, when to do it, and how to do it. This is the dedicated subject matter of this excellent book.In every age new business models emerge, complete with challenges and rewards. The current business model requires a deep footprint in all things digital on multiple platforms. Merchants of products, information, services, etc. will find new customers and incremental sales by engaging in business relationships on-line with literally thousands and thousands of independent entrepreneurs, affiliates, who have created niche websites that can offer any and all wares a seller has available -- in exchange for paid commissions for performance that generates sales, leads, etc.Retailers, merchants, sellers, vendors, marketers this is the one book for you. Learn the secrets, strategies and pathways to additional profits by effectively managing an affiliate marketing program from a true expert in the field, Geno Prussakov and his illuminating book AFFILIATE PROGRAM MANAGEMENT: AN HOUR A DAY.
5 people found this helpful
Reviewed in the United States on November 25, 2011
Whether you are an affiliate marketer, affiliate program manager as an OPM or with a network, this book is a must read. PERIOD! I expect that if it has not already happened, this book will end up on the reading list of every MBA marketing curriculum. So you better get it now before it starts commanding a textbook price. No, really,this book is seriously underpriced and is one of the best educational values in the affiliate marketing space. Geno Prussakov is a highly respected member of the affiliate marketing community and an internationally recognized expert in the field. His writing style is clear and precise without being intellectually overbearing. Though I have never met or spoken with Geno, I hope to be able to "pick his brain" in the not too distant future. This is not a book on Affiliate Program Management theory. It is a hands on practical guide.My only concern is that the title is somewhat misleading and to some extent demeaning to the treatise. What I believe Geno is trying to convey is to not treat this book as an intellectual exercise, but as a disciplined process guide to initiating an affiliate program. I just think that the "Hour A Day" part could have been improved upon to give a more accurate and enticing impression.Other than that, this is a book that is destined to become a staple read in the industry - a classic.
5 people found this helpful
Reviewed in the United States on December 20, 2017
I'm new to Affiliate Marketing, this book is teaching me things that I would have otherwise failed at and learned the hard way
4 people found this helpful
Helpful
Reviewed in the United States on June 21, 2011
I am currently an affiliate looking to expand my online efforts to the merchant side and bought this title to bridge gaps in my knowledge base.What I found in Geno Prussakov's book is a comprehensive manual from which to launch a program (or even rehabilitate an unsuccessful one) and then successfully manage it post launch. I use the word "manual" quite purposefully: Mr. Prussakov not only includes examples of specific language for merchants to use in the course of a program launch (including the actual policy wording), but he includes names of vendors that merchants can leverage for the outsourcing of various program functions (like data feeds for example). I found these vendor names to be worth the price of the book alone. Not having to dig for players in any given niche is incredibly helpful.Additionally, one of the most valuable overarching themes in this title is that Mr. Prussakov helps merchants understand the business from the affiliate perspective. He teaches merchants how to work successfully with well-intentioned affiliates and avoid potentially costly missteps arising from the strategies of unethical affiliates attempting to profit from ill-conceived merchant programs and policies - or even lax program management.And finally, a piece of minutia I found especially helpful from Chapter 4. Mr. Prussakov explains CPA networks or sub-affiliate networks. (different from the Commission Junctions and Share-a-Sales of the world) I did not have a good grasp as to who these vendors are and what exactly they do. Having this sometimes murky business landscape clarified aided me immensely.Bottom line: I pity the merchant that attempts to launch a program without the knowledge in this book.
3 people found this helpful
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Reviewed in the United States on June 21, 2011
I typically find books that I need to read for work, well, dull. Pedantic, even. And for the most part, I find they offer advice so generic that they do me little practical good. But this book was different. From the first chapter, I got great tips and ideas to help me manage a piece of business that was thrown abruptly in my lap. And every chapter thereafter served me just as well. The book is easily understood even by complete rubes like me, well-organized, and absolutely chock full of insightful info and tactics. My affiliate program is now well on its way to a great success, and I owe it all to Geno Prussakov. If you only read one book on Affiliate Marketing, this should be it (and frankly, after reading this one, I don't feel like I need to read another!).
3 people found this helpful
Reviewed in the United States on March 14, 2013
THE book for affiliate merchants.We had an affiliate system for several years, and had the idea to refresh it.This book is helping us make a complete turnaround.All of a sudden we where thinking about the right words / to have more banners in more sizes / to have a clear TOS / cookie life...Normally when reading good business books, they are really helpful but often lack one thing: call to action through structure.This I realized after reading this book, which has a big call to action.With this in mind, we started developing our affiliate program from scratch,in easy to follow steps.Writing style -> perfect for following itKnowledge received -> more than hoped.If you are an affiliate manager / owner of an affiliate merchant system, there is no way around this book.It is really a must, and money well spend.If you are an affiliate, this book could also be of help since it gives you an inside to detect good from bad merchants.Happy to have read this book.
5 people found this helpful
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Reviewed in the United States on May 18, 2012
I don't know what I would have done without this book. I had been trying to understand my new role as an affiliate manager for a couple of months, but even with the great training material that I was given by my boss, I was still struggling to know just what to do. Geno Prussakov and his book "Affiliate Program Management: an Hour a Day" changed all of that. Giving me step-by-step directions to successfully directing our affiliate program. I highly recommend it to all new affiliate managers, and to anyone who is even considering starting an affiliate program.
One person found this helpful
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Reviewed in the United States on July 31, 2013
In my mind, Geno Prussakov is one of the preeminent affiliate marketing thought leaders of our time. "Affiliate Program Management" expertly conveys his mastery of the affiliate space in this comprehensive and easy-to-navigate guide.As someone who's worked in affiliate marketing for over a decade, in multiple roles (including publisher, technology/service provider, author, and global product/program manager of an affiliate program for a Fortune 5), I have great respect for Prussakov's book. As there are typically very few in-depth resources for those of us in the industry, I've often taken the approach of 'tinker with something long enough and you'll figure it out'. This book eliminates all that wasted time and effort."Affiliate Program Management" is an absolute must-read for anyone contemplating managing an affiliate program; and I would argue that even the most seasoned marketing vets can find value from this book.
2 people found this helpful
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15 Laws of Success From Napoleon Hill

A NOTE FROM THE AUTHOR.

The Law of Success in Sixteen Lessons was written in 1925 by Napoleon Hill.

Hill was a friend of Andrew Carnegie‘s who discovered that Carnegie believed the formula to success could be outlined in simple lessons for anyone to understand. Hill spent 20 years of his life studying Carnegie and his associates in order to write a simple formula for success.

Napoleon Hill was granted access to America’s elite, including the likes of Henry Ford, Thomas Edison, Alexander Graham Bell, Theodore Roosevelt, John D. Rockefeller, and Charles Schwab. He became so well respected that he eventually served as Presidential Adviser to both Woodrow Wilson and Franklin Delano Roosevelt.

Napoleon Hills “The Law of Success in Sixteen Lessons” discussed 15 laws one must follow in order to gain and sustain success. The book was originally only distributed to 118 men, all very wealthy and successful already. Now these 15 laws are outlined here for you so that you may start on your path to success.

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INITIATIVE AND LEADERSHIP will show you how to become a leader instead of a follower in your chosen field of endeavor. It will develop in you the instinct for leadership which will cause you gradually to gravitate to the top in all undertakings in which you participate.

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IMAGINATION will stimulate your mind so that you will conceive new ideas and develop new plans which will help you in attaining the object of your Definite Chief Aim. This lesson will teach you how to “build new houses out of old stones,” so to speak. It will show you how to create new ideas out of old, well known concepts, and how to put old ideas to new uses. This one lesson, alone, is the equivalent of a very practical course in salesmanship, and it is sure to prove a veritable gold mine of knowledge to the person who is in earnest.

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ENTHUSIASM will enable you to “saturate” all with whom you come in contact with interest in you and in your ideas. Enthusiasm is the foundation of a Pleasing Personality, and you must have such a personality in order to influence others to co-operate with you.

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SELF-CONTROL is the “balance wheel” with which you control your enthusiasm and direct it where you wish it to carry you. This lesson will teach you, in a most practical manner, to become “the master of your fate, the Captain of your Soul.”

8. Do More Than You’re Paid For

THE HABIT OF DOING MORE THAN PAID FOR is one of the most important lessons of the Law of Success course. It will teach you how to take advantage of the Law of Increasing Returns, which will eventually insure you a return in money far out of proportion to the service you render. No one may become a real leader in any walk of life without practicing the habit of doing more work and better work than that for which he is paid.

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A PLEASING PERSONALITY is the most important tool for attaining success. When combined with intelligence, it will enable you to remove mountains of obstacles. This one lesson alone has made scores of Master Salesmen and developed leaders over night. It will teach you how to transform your personality so that you may adapt yourself to any environment, or to any other personality, in such a manner that you may easily dominate.

10. Think Clearly

ACCURATE THINKING is one of the important foundation stones of all enduring success. This lesson teaches you how to separate “facts” from mere “information.” It teaches you how to organize known facts into two classes: the “important” and the “unimportant.” It teaches you how to determine what is an “important” fact. It teaches you how to build definite working plans, in the pursuit of any calling, out of FACTS.

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When you have mastered these Fifteen Laws and made them your own, as you may do within a period of from fifteen to thirty weeks, you will be ready to develop sufficient personal power to insure the attainment of your Definite Chief Aim. The purpose of these Fifteen Laws is to develop or help you organize all the knowledge you have, and all you acquire in the future, so you may turn this knowledge into POWER.

The Men Studied.

The 15 laws were derived from 20 years of studying some of the greatest men in America. The author of the course spent more than twenty years gathering, classifying, testing and organizing the Fifteen Laws upon which the course is based. During that time, the author received valuable assistance from the following men:

Thousands of people walked over the great Calumet Copper Mine without discovering it. All it took was for one man to use his “imagination,” and dig down a few feet in order to discover the richest copper deposit on earth. You and every other person walk, at one time or another, over your “Calumet Mine.” Discovery is a matter of using your imagination to investigate the opportunities at hand.

This course on the Fifteen Laws of Success may lead the way to your “Calumet,” and you may be surprised when you discover that you were standing right over this rich mine, in the work in which you are now engaged. In his lecture on “Acres of Diamonds,” Russell Conwell tells us that we need not seek opportunity in the distance; that we may find it right where we stand!

THESE ARE TRUTHS WELL WORTH REMEMBERING!