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Technology is the sum of techniques, skills, methods, and processes used in the production of goods or services or in the accomplishment of objectives, such as scientific investigation. Technology can be the knowledge of techniques, and technological systems.

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Apple to acquire Sony?

October 28, 2010
1050

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Sony stock surged on Tuesday, fuelled by speculation that Apple could buy Sony with its $51 billion reserve. The source of this rumor? During last week’s earnings report, CEO Steve Jobs was asked what the company planned to do with the large amount of cash it had on hand. Steve hinted that there might be an acquisition upcoming: “We would like to continue to keep our powder dry, because we do feel that there are one or more strategic opportunities in the future,” he said. Eric Savitz writing in Barron’s mentioned Adobe, Sony, or possibly Disney as acquisition targets.

Sony and Apple also came up in discussion the week before in Bloomberg’s piece on Apple, when former CEO John Sculley revealed that Steve Jobs wanted Apple to be more like Sony and less like Microsoft.

Analysts were skeptical of the possible deal, saying that any potential acquisition of Sony would be a hostile takeover, and that Sony wouldn’t willingly allow itself to be bought.

What would Apple do with Sony? Recent acquisitions by Apple have been of small companies, and mainly have been for their technology or their ideas. There was LaLa, the digital music service; Intrinsity, the chip manufacturer; remember Siri, the amazing voice recognition search app?; and Quattro Wireless, the mobile ad company.

But Sony? That’s a giant behemoth compared to these companies.

Would Apple retool all of Sony’s manufacturing lines to make MacBook Airs? Start making Apple PlayStations? Kill off the PSP? Apple TV sets, minus the Google TV integration? Revive the Walkman brand?

I’m not sure that Apple wants to be like anybody anymore. They are good at being who they are, and it’s unclear how taking over a company like Sony would help them be better at being Apple.

Article Via AppleInsider

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Key to the deal is the relationship that Apple Worldwide Video heads Zack Van Amburg and Jamie Erlicht built with Will Smith while they were Sony Pictures Television presidents and worked on the Jada Pinkett series Hawthorne, The Queen Latifah Show and Hala, which Apple acquired after its Sundance premiere. That familiarity was a factor in Apple winning the property, though the label also outbid the field. It is the latest statement buy for Apple, which just a month ago become the prime creative studio on Killers of the Flower Moon, the $180 million + adaptation of the David Grann book that Eric Roth scripted and which has Robert De Niro and Leonardo DiCaprio set to star. Apple also stepped up to acquire Greyhound, the WWII drama that Tom Hanks wrote and stars in, with Aaron Schneider directing. That film premieres on Apple TV
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In July 2020, the rights to “Emancipation” went up for auction during the pandemic-induced virtual version of the Cannes Film Festival. At the time, Deadline reported Apple secured the largest film festival acquisition deal in film history, with a price tag of more than $120 million that covered both co-production and distribution rights. Apple beat AT&T’s Warner Bros., Comcast Corporation’s Universal, Lionsgate (NYSE: LGF-A) and MGM for the rights.
Apple Inc. came away from last week’s Academy Awards ceremony in equal states of euphoria and agita. On the positive side, the company’s Apple TV+ made history as the first streaming service to secure a Best Picture Oscar winner with “CODA,” a surprise victory over rival Netflix’s “The Power of the Dog,” which many film industry observers pegged as a sure-bet for the top prize.
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Apple Wins ‘Emancipation’; Will Smith’s Westbrook Relationship With Toppers Zack Van Amburg & Jamie Erlicht At Sony Helped Seal Festival Record Pre-Buy
EXCLUSIVE: The largest film festival acquisition deal in film history is now closed. Apple Studios has acquired world rights to Emancipation, the film package with Antoine Fuqua directing Will Smit…
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