If you ask Elon Musk, artificial intelligence (AI) should be feared. 'I don't think most people understand just how quickly machine intelligence is advancing,' Musk said on stage at Vanity Fair's New Establishment Summit: The Age of Innovation. He also sponsors open AI, 'a non-profit AI research company, discovering and enacting the path to safe artificial general intelligence.' Despite Musk's misgivings, AI is infiltrating just about every corner of our lives and the digital content industry.