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BUSINESS LEADERS


branding, trends, culture, creativity and disruptive businesses.

The Easiest Way To Start A Company? Five Trend-Spotting Insights

To Help You Spot And Ride A Trend Wave.: be more curious.

Pay special attention to two large population groups,

Gen Z and Millennials

and watch what they are doing

and consuming.

The Easiest Way To Start

be more aware

see what has happened in an industry - then create and connect the “future

To look forward you need to look backwards ten years...

plant based food,

the growth of free shipping and delivery services,

the Millennial population which wants it now, spawns a new industry of food delivery to work or home.

business-boosting insights.

start to make connections and observations

read, heard and observed,

“trend-spotter mind.”

Think about trends. As you begin regularly gathering all this information, you’ll start to develop a “trend-spotter mind.” As you absorb and mull about what you’ve read, heard and observed, you’ll start to make connections and observations that will lead to business-boosting insights. The news about rising interest in plant based food, the growth of free shipping and delivery services, the Millennial population which wants it now, spawns a new industry of food delivery to work or home

...................

Paraphrasing Steve Jobs, he once said in order to look forward you need to look backwards (perhaps the last ten years) to see what has happened in an industry and then create and connect the “future” dots....................

Well, be more aware and collect a lot of dots. Perhaps you can connect them and you’ll be able to look forward.

...................

One thing you can definitely do that is fairly easy: be more curious. Pay special attention to two large population groups, Gen Z and Millennials

...................

and watch what they are doing and consuming.


The Easiest Way To Start A Company?

Five Trend-Spotting Insights

To Help You Spot And Ride A Trend Wave.

...................

Small Business Strategy
I write about branding, trends, culture, creativity and disruptive businesses.BUSINESS LEADERS

Steve Jobs ability to look forward from iPods to digital music drove Apple's growth. (Photo by Justin Sullivan/Getty Images)

BUSINESS LEADERS

branding, trends, culture, creativity and disruptive businesses.

There's nothing like being in the right place at the right time.BUSINESS LEADERS

Smart companies spend big money on research

and development to ensure that their offerings are up to date

and to make sure they don't miss out on

lucrative new opportunities.BUSINESS LEADERS

Traditionally,

this practice

has been the sole

BUSINESS LEADERS

stomping ground

of qualitative and quantitative research

firms, but not anymore.BUSINESS LEADERS

After all, nobody

anticipated that trend-spotting

itself would become a trend.BUSINESS LEADERS

Of course, forecasting and analyzing trends

is not new.


What is new is the emergence and widespread adoption of trend-spotting BUSINESS LEADERS

by organizations


as part of their BUSINESS LEADERS

innovation processes

and as a way to anticipate

what their customers will want in the future.

BUSINESS LEADERS

Why is this happening now?

Many business leaders

have lost confidence in traditional consumer research methodologies, especially when applied to innovation.

BUSINESS LEADERS

Did Borders see Amazon coming?

Why not?

Why didn’t Blockbuster react to the early emergence of Netflix?

Why didn’t Gillette see Dollar Shave Club?

BUSINESS LEADERS

How did Nikon miss the “GoPro” social media trend?

BUSINESS LEADERS

How did the entire entertainment industry miss digital music?

What’s happening now is the convergence of technology


and the increasing acceleration of business

BUSINESS LEADERS

and this is driving senior executive’s quest

for certainty and security

in an unsure business world.BUSINESS LEADERS

business leaders


The problem is they are so focused on their everyday business,BUSINESS LEADERS

a disruptive trend coming.


Today In: Small Business

BUSINESS LEADERS

That’s where you come in.

If you want to become a brand and marketing expert

or perhaps start a company,

you better be able to understand

what is happening today

and how that might impact tomorrow.BUSINESS LEADERS


Here are some tips to perhaps become a better trend spotter:BUSINESS LEADERS

Become a better reader

. Regularly read the leading publications

and websites affecting your business.

This could include industry publications,

BUSINESS LEADERS

trade association sites,

major newspapers,

key business magazines,

thought leaders and influential bloggers.

So many trends start overseas (London, Paris, Tokyo)

or on the coasts (Los Angeles, Miami, San Francisco, New York),

BUSINESS LEADERS

so make sure you read about what’s going on in those cities.

At first, scan information from a wide variety of sources

from international news on down to niche bloggers focused on specific aspects of your industry.

Obviously, there’s a tsunami of information available.

BUSINESS LEADERS

Use technology tools like

RSS feeds,

e-mail newsletters,

Google Alerts

or Twitter to keep on top of it all

and get the info you want

delivered to you when you want it.

You’ll quickly learn which sources are valuable and which you can jettison.


BUSINESS LEADERS


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Talk trends with people. Talking to people is an equally important trend-spotting tactic. Start by getting involved in your industry’s trade associations and attending events both online and offline. Network with other marketers, both in and out of your industry. (I promise, you’ll gain some of your most valuable trend insights by talking to people in completely different industries.) Take advantage of social networking tools like LinkedIn and Instagram. Start or join groups on the networks and see what people are buzzing about. Pose questions about trends you’re seeing and ask for feedback or comments. Also, watch your competition to see what they are doing.

Watching trends. There’s no substitute for getting out in the marketplace. Make it a point to regularly go where your target customers hang out. If your customers are teenagers, that might be the local mall. Well maybe not considering what’s happening to malls right now but even that is a trend. If they’re businesspeople, it might be the region’s “power lunch” restaurant or office park restaurant center. Spend some time simply watching and observing. What are people eating, doing, wearing, using? What stores or restaurants draw crowds and which sit empty? Trade shows are a great place to get trend ideas, even if you’re not looking to buy anything it’s worth attending select trade shows to simply to see what might be next.




Bernhard SchroederContributor
Follow me on LinkedIn. Check out my website. ShareFullscreen
3,337 viewsSep 27, 2019, 11:57am
I am the Director at the Lavin Entrepreneurship Center, San Diego State University. I oversee all of the center’s undergraduate and graduate experiential programs. I ... Read More

22 Side Business Ideas You Can Start Today

By

When you’re on the path of frugality, you’ve basically got two options when it comes to padding your bank account: you can either trim expenses to save more money, or you can try to earn more money. Doing both will, of course, greatly increase the chance you’ll achieve your long-term financial goals, whether that’s to pay back your student loans or save up for your dream vacation.

Coming up with a side business is a great way to earn extra money. I’ve started several businesses in the past, from a successful blog to a professional organizing business, and can tell you first hand that not only is becoming an entrepreneur incredibly rewarding, but it can also be very lucrative.

Open a Simple Account by 10/31/19 4:59 PM PT and get up to a $500 bonus and 2.15% APY (with qualified activities).

The biggest question, however, is what kind of business should you start? There are literally thousands of options out there. Some are relatively easy to get into. Others require significant time, and small business capital, to get off the ground. I’ve listed some ideas below to help get your creative juices flowing.

Pro tip: If you’re planning to start a side business to help save up for the down payment on a new home, a luxury vacation, or something else, we recommend putting your earnings in a high interest savings account from CIT Bank.

Side Business Ideas to Start Now

1. Public Speaking or Teaching

When I had my professional organizing business, I often gave classes at a local rec center. I taught people how to set up organizing systems in their homes, how to declutter and downsize their home, and how to set up filing systems they’d actually use. And I got paid well to do it.

The courses I taught were two hours. And let me tell you, creating them was a lot of work. But once I had my outline created, and came up with several activities for the group to do, I didn’t have to do anything else for each new course. I just taught the same material again.

You can teach a class about anything – knitting, how to do your taxes, how to plan a wedding – just think of a skill or hobby you’re already doing. Chances are, someone else wants to learn how to do it. Public libraries, adult education (which usually takes place in local high schools), and rec centers are good places to start.

2. Tutoring

Tutoring is not only a great way to earn some money on the side, but it’s also a hugely satisfying job. Students of all ages need tutors for math, science, reading, foreign languages, and other subjects. If you’re skilled in a certain area, then why not help others succeed in school?

To get started tutoring, put up flyers at local schools and libraries, as well as on Craigslist. You might also want to sign up with Wyzant to become an online tutor. Once you tutor a few families, the best way to get additional business is through referrals.

3. Drive for Uber or Lyft

Becoming a rideshare driver with Uber or Lyft has quickly become a popular side business. Drivers partners are required to have a valid drivers license, proof of insurance and at least one year of driving experience.

The money varies depending on location and the time of day you choose to drive but drivers love being able to work around their own schedule. Uber drivers can sign up for Instant Pay, and earnings will be available immediately to a debit card, up to 5x a day.

Driving for Uber or Lyft is one of the easiest side businesses you can start.

4. Become a Delivery Driver

Another great small business idea for anyone who loves driving around town is to become a delivery driver. Companies like UberEats and DoorDash are always looking for qualified drivers that can deliver food from restaurants.

Instacart is another option for drivers. Its business model is slightly different. Instead of picking up and delivering restaurant orders, you’ll be delivering groceries.

Each of these ideas would make a great side business. They give you the flexibility to deliver around your existing schedule. Don’t have a car? Not a problem. As a delivery driver, you also have the ability to use a scooter, bike, and even your feet.

5. Create a Website

Starting a website can be a great way to build some side income in a fairly passive manner. Start a blog if you have interesting, unique, and informative stuff to tell your readers. You can then make money on advertising or having people pay for educational products or tools you produce. Or create a website that brings together buyers and sellers of a niche product from which you can charge a subscription or transaction fee.

Getting started with a blog or website is quick and easy. Bluehost offers a free domain name and hosting costs as little as $2.95 per month.

The key is to think outside the box and come up with an idea that can provide a unique solution for people. And even if you want to produce a website that is similar to ones already out there, do it bigger and better and find a way to differentiate yourself!

6. Start Investing in Real Estate

Most people are scared away at the idea of investing in real estate and becoming a landlord. That shouldn’t be the case because real estate can be a very profitable side business. Roofstock is making it extremely simple to invest in real estate (even in areas not your hometown). They help you crunch all the numbers including potential cash flow. They also guarantee you’ll have a tenant in the property within 45 days or they will cover 90% of the mortgage payment.

7. Rent Your RV

If you own an RV there is a good chance it sits unused for months out of the year. With Outdoorsy you can rent your RV to people in your area that are looking for a more comfortable camping experience. You set your own nightly rates but it’s best to scope out other rentals in your area and price accordingly.

8. Dog Walking or Pet Sitting

Starting a neighborhood dog walking or pet sitting business is a great way to add some extra cash to your pocket. After all, people aren’t afraid to spend money on their pets, even in a down economy.

According to the American Pet Products Association, over 46 million households in the U.S. own a pet. And in spite of the recession, household spending on pets keeps going up. In 2008, right when the recession started, we spent $43.2 billion on our pets. In 2010, we spent $48.35 billion. In 2011, pet owners are expected to top $50 billion.

If you’re interested in becoming a dog walker or pet sitter, sign up with Rover.com. You can create an online profile and start receiving business the same day.

9. Child Life Coach

OK, you might think I’m making this up. But children’s Life Coaching is actually a real field. And yes, it is relatively new.

Here’s how it works: some parents (more than you might think) are incredibly busy with the demands of work. And often, their kids miss out on important skills like learning how to ride a bike, pee in the potty, or throw a baseball. So these busy parents hire a child life coach to fill in; the coach teaches their kids these important skills. You don’t need sterling credentials, and the amounts parents are willing to pay for a quality coach is incredible!

10. Sell Your Creativity

Do you love drawing or designing t-shirts? Why not turn your creations into a great income? Sites like CafePress and Zazzle take all the hard work out of it; they do the printing and shipping…all you have to do is submit the design.

What can you make and sell? T-shirts, mugs, bags, shoes, stamps, hoodies, binders, skateboards, and more. It’s super cool and can get really addicting!

11. Personal Assistant to Seniors

Seniors have a hard time cleaning their home, redecorating, going to the grocery store, and even cooking. You can earn extra income assisting seniors with these basic tasks.

And this is a field that’s only expected to grow as the Baby Boomer population continues to age. After all, life expectancy in the U.S. is now at 78. And as of 2008, 1 out of every 8 Americans is over 65. However, that number is expected to go up rapidly now that the Baby Boomer generation is starting to hit this milestone.

How much can you earn? Well, most seniors watch their spending carefully, so plan on earning around $10 to $15 per hour as a senior assistant. But helping out a few seniors a couple of times per week could at least add a little padding to your budget.

12. Freelance Writing

I started freelancing in college as a way to earn some extra money on the side. Now? It’s my full-time career.

You can earn great money as a freelance writer, especially if you get into commercial copywriting (i.e. writing for businesses and corporations). Blogging is also a great way to earn money as a writer, especially if you align yourself with an established blog.

Need some proof to back this up? Holly Johnson from ClubThrifty.com earns over $200,000 each year from freelance writing. She’s even created an online course called Earn More Writing. This course will teach you everything you need to know to start your own freelance writing business.

Keep in mind that competition is fierce right now; many people turned to freelancing when the recession hit to earn some extra money on the side. So you’re going to have to fight your way into this market. The good news, however, is that quality writing never goes out of style, and there are far more bad writers out there than great ones. So if you’re good and you’re persistent, you’re going to find work.

Check out sites like Fiverr.com to get started, and learn more about factors to consider when setting freelance writing rates.

13. Dog Waste Clean Up

Dog waste cleanup is actually a booming business. Why? Well, because no one really wants to pick up pet waste in their yards. If they can afford it, they’re going to pay someone else to do this dirty job.

These pooper scoopers generally charge $15 or more per dog, per week, for an average yard, and they’ll show up once or twice per week for clean up. Of course, large yards or yards that haven’t been cleaned in a while can earn you more money.

14. Catering

According to Inc.com, the catering business is a $70 billion industry. Yes, more people are cooking at home to save money, but there are still plenty of busy families and professionals out there who simply don’t have time to cook healthy, delicious meals. If you’re a whiz in the kitchen, you could earn some great money catering on the side.

If you don’t want to offer a full line of meals, why not focus on one thing? For instance, there are plenty of shops on Etsy that sell homemade gourmet cookies (e.g. Earl Gray Sandwich cookies, Cupcakes in a Jar, or gourmet caramels). I’ve been thinking about selling homemade gourmet jam (i.e. home canning recipes) during the summer months. I’ve read of other people who have started a gourmet cocktail catering business, where they come to parties and make gourmet cocktails. Fun!

There are plenty of ways to get into the catering business without starting a full-scale restaurant. Specialize. For example, you could even learn how to start a candy or chocolate making business. If you want to learn a little more about starting a profitable catering business, Amazon has a bunch of books available.

15. At Home Day Care

When my good friend had her first child, she found herself house-bound, taking care of her newborn. She planned on not working once her daughter was born and becoming a stay at home mom, but she was surprised at how much she missed earning an income and contributing to the household finances.

So, since she has a friend who commutes 5 days a week into work, she started watching her friend’s daughter as well. It’s a win-win for everyone: my friend earns good, regular income caring for an additional child, and her friend saves money because she’s paying less than a commercial day care center.

If you’re interested in starting a home child care service, even a small one, keep in mind that your state might have strict regulations. Look into Sittercity to help you get your first few customers. From there word of mouth will be powerful for growing the business.

16. Editing and Proofreading

It’s hard for writers, professionals or otherwise, to proofread their own work. So many people hire editors and proofreaders to look over a piece before it goes to print.

You can advertise as a proofreader on Craigslist and Elance, or on the job board at FreelanceFolder. You can also flyer college campuses, since professors and academics are always looking for good proofreaders.

Do you want to learn how to become a professional proofreader? Check out the Proofread Anywhere online course where you will get all the training you need.

17. Sewing or Tailoring

I have no idea how to sew, or how to tailor my clothes so they fit better. But I do have a friend who’s brilliant at it. When I need tailoring done, I simply pay him to do it.

If you already know how to sew and you’re skilled at tailoring or hemming clothes, you could easily turn this skill into a side business. Why? Because a lot

of people don’t know how to use a sewing machine. You could also earn extra money by teaching others how to sew with small, at-home classes.

18. Dinner Cook

This unique idea is slightly different than catering. As a dinner cook, you go into someone else’s home once (or more) per week and cook a complete meal for them. You also do all the cleanup.

What do they get? A night off from cooking and cleanup, and more time to spend together relaxing instead of racing around the kitchen. Bliss!

19. Egg Donor

Ladies, did you know that you can earn $3,000 to $5,000 or more by donating your eggs?

If you’re relatively young and in good health, this could be an option for you to add some significant income to your budget. Keep in mind, however, that this option is fraught with physical and emotional consequences; make sure you think about egg donation carefully before moving forward. This is also a process that, once you’re accepted into an egg donation program, usually takes 3-5 weeks, or longer.

You’ll have the highest chance of success if you’re under 30, in perfect health, and have good looks and a higher IQ. Families seeking egg donors will also require you to pass a medical and psychological test before requesting eggs. As you might imagine, college students are usually the most coveted group.

20. Landscaping and Yardwork

Do you love being outside, planting flowers and pulling weeds? Many people find this a chore but others (myself included) love doing yardwork and planting. If this is you, then you could think about starting a landscaping and yardwork business on the side. You could offer to design beds, plant flowers and shrubs, cut grass, pull weeds, and rake leaves.

21. Holistic or “Green” Housecleaning

50% of Americans suffer from some kind of chemical sensitivity. That, coupled with growing awareness of the importance of eco-friendly cleaners, is contributing to the rise in holistic housecleaners. Holistic, or “green”, housecleaners come in and clean your house using only natural cleaning products.

There are a ton of housecleaners out there. But if you let your potential customers know you only use natural organic ingredients to safely clean their home, you’re going to stand out.

22. Christmas Lights Installer or Seasonal Decorator

Putting up holiday lights or seasonal decorations can be a pain, especially to businesses and retailers who are already getting busy with the holiday shopping season.

Starting a holiday lights and decoration business is a great way to earn some seasonal income on the side.

Final Word

Starting a side business can be a great way to earn some quality passive income, and may even turn into a full-time business if you focus on growing it. Moreover, if you choose a business that you’re interested in, it can be a ton of fun as well.

Do you have any ideas for a unique side business you’d like to share? Or, have you started a side business? If so, tell us about your experience!

What Do You Want To DoWith Your Money?




Heather Levin
Heather Levin is a writer with over 15 years experience covering personal finance, natural health, parenting, and green living. She lives in the mountains of Western North Carolina with her husband and two young sons, where they're often wandering on frequent picnics to find feathers and wildflowers.

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